Our Difference

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Why are we different?

Our network model

• Our business model is based on the power of networks. We build your project team based on your specific needs.  We work with you to bring together the unique skills, experiences, and horsepower you need from our network of marketing executives and 6 partner agencies. This allows us to identify the right growth strategies for you and have a team that can deliver your opportunities to market.  We bring you big agency talent without big agency overhead by being a virtual consulting/agency team.  And, because our network includes both senior-level agency and client-side marketers, we can design a solution that is right for you.
• We staff your team with the skill sets you need for each phase of the project. Because we work as a virtual network, you pay for the exact talent you need — and only for as long as you need it.
• We are highly collaborative and skilled at working across departments and with existing agency teams.

We help you understand and sell more to your shoppers

• We start with consumer / market insights. Sustainable business growth comes from unlocking the insights that motivate consumers to purchase—and purchase again.
  We help you find and leverage these insights; to find that “Aha!” discovery moment that creates new business growth opportunities.
• Extensive market research design and strategic analysis experience. We are skilled at identifying shopper attitudes, insights, behavior and purchase decision trees.

We are curious, creative, analytical and strategic when transforming insights into action

• Understanding why consumers think and behave as they do, and who and what influences their behavior, is key to unlocking new opportunities.  We help you leverage new insights of purchase decision drivers to create winning growth strategies and plans.
• We show you how shopper marketing, digital marketing and social media can be integrated to change the customer experience in new, highly effective ways that attract shoppers and win the purchase decision.
• Our direct experience working with over 50 retail headquarters to grow sales helps ensure that new programs can be practically executed and will win at retail.

We help you change as consumers change

• Changes in economy, technology and social media have forever changed how consumers behave and shop. Understand and leverage the influencers and trends in your category.
• We understand the digital/mobile paradigm shift underway in most categories, including how to integrate both B2C and C2B communication in your brand building. We can help you assess your marketing mix and strategies to effectively compete in this quickly changing digital world.

We seek the right balance of creativity and profitability

• We focus on building and sustaining business results. That requires breakthrough ideas that can be executed profitably in your marketplace and supply chain.
• Proven results leading teams from idea to launch for new programs, products and services across multiple consumer categories, supply chains and international markets.
• We bring client-side Fortune 500 VP Marketing / Director experience leading marketing and innovation departments. We understand your challenges.

We make it easy for you to achieve more

Launch more new initiatives and get existing initiatives moving faster. We will help you identify where to play, how to win and then help you bring these plans to market – quickly and profitably.